Hanging with Steve Inskeep at the Empty Bottle

Who said NPR was out of touch? Who said they had become too corporate? Well, whoever that was, I hope they're wearing their mint flavored shoes today because NPR is shedding it's stuffy image. How? With Pabst Blue Ribbon, that's how. It turns out that PBR is now sponsoring the program All Songs Considered, the online ghetto where NPR execs send anything that smells "hip" or "indie". In recent years, PBR has become the fave beer of the emo set, thanks to $1.50 bottles at places like Club Foot. They have backed into what the marketers call a "powerful non-brand" – and as we all remember from marketing 101, non-brands are worth their weight in oil. What does NPR get out of the deal?… snarky blog posts from member station employees! What's next, Urge Overkill on Prarie Home Companion?